“Reassuringly Expensive?”
Blog author: Christopher Miers, Probyn Miers You may remember an advertising campaign which captured the slogan “reassuringly expensive”, along with a series of short films such as ‘Jacques de Florette’ (think French countryside, bouquets of flowers, and … cold beer), suggestive of the idea that price was not the only factor to consider when buying a product, and that a higher price may be an indicator of a higher quality (in this case, of beer). Deciding on your choice of beer, or any other product, is…